Founder Profiles
The people behind Proeza Corp
Ganesh Subramanian
DirectorGanesh Subramanian is a Chartered Accountant, Company Secretary, and Chartered Management Accountant with over 20 years of experience in Finance, Strategy, and Business advisory. He is a Commerce graduate from Loyola College and holds a postgraduate qualification in Financial Management.
He specializes in helping family-owned businesses and Small & Medium Enterprises (SMEs) achieve scalable and sustainable growth by evaluating existing business models and designing practical growth strategies. His industry experience spans FMCG, QSR, Consumer Durables, Education, and Organized Retail.
Ganesh provides end-to-end CFO and Strategic Advisory services, including Business Planning, development of Standard Operating Procedures (SOPs), Corporate Finance, Management Audits, Due diligence, and Fundraising. He partners closely with promoters and leadership teams to diagnose business challenges, strengthen financial structures, and design growth strategies that deliver measurable results.
His approach combines deep financial expertise with hands-on business insight to support long-term value creation.
Aravindan Asokan
Principal AdvisorAravindan C A is a Chartered Accountant and a Chartered Management Accountant from the CIMA, United Kingdom. He graduated in Commerce from the Madras University with over 20 years of experience.
His specialization is in advising entities on Accounting controls, Strategic Decision Making, Tax planning, Fund raising and brand acquisition. His Expertise includes establishing internal controls for corporations considering fully the nature of its business, its inherent risks and the statutory compliances associated with it.
He has extensive experience in Direct and Indirect Tax Advisory. He has handled Income Tax and GST Search, Survey, and Assessment proceedings, and has represented clients before tax authorities in complex and high-stakes matters. His effective representation has resulted in favourable rulings for the benefit of his clients. Regularly represents clients before tax authorities and has successfully secured favourable rulings in challenging cases.

